Sunday, 5 September 2010

Goodone-dignified gym attire

This season brings hip-eco-friendly-sports-inspired garments courtesy of designers Nin Castle and Clare Farrell.  

Based in the UK, the innovative pair specialise in mixed textures, tones and stripes for this month's LFW.

Hitting the treadmill.




















The sustainable knitwear label is easily accessible and have teamed up with high street giant Topshop for their latest range. Goodone tailor to those with sporting tendencies- they previously released a limited edition quilted bag for Puma in 2009.

Their  fashion philosophy is to "exceed expectations of what recycled fashion can be by creating clothing that is high-end and special with a wearable aesthetic.” 

This ethos is most pertinent in that they utilised industry ends of rolls and industrial waste for their SS10 collection shown at LFW.

The eco-savvy line have also designed a recycled collection through Tesco, set for launch in October 2010.

Through this, Goodone aims to help recycle the 2 million tons of wasted clothing that the fashion industry generates.

Goodone create for charity too and in 2009 they designed a limited edition dress for the Fashion Targets Breast Cancer campaign.



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