“H&M going luxury”, Lanvin style

Karl Lagerfeld, Sonia Rykiel, and Stella McCartney- Swedish retailing giant’s designer collaboration repertoire is a force to be reckoned with.

Now H&M can add Lanvin to their impressive wad of accolades.

Designed by the label's artistic director Alber Elbaz, and head of menswear Lucas Ossendrijver, the new line will arrive in UK stores and online on November 23.

Gee, how crumpling exciting- preview from the Lanvin for H&M collection, shot by David Sims.

Brimming with Lanvin drama, the one-shouldered cinched puff dresses, ruffled LBDs, textured trenches, and classic tuxedo jackets are precisely what you would anticipate from the designer. 

Praising his diffused dream collection he created for a wider audience, Elbaz said it is “not just a dress for less”. 

"I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. 

“This has been an exceptional exercise as we share the same philosophy of bringing joy and beauty to men and women around the world."

The prolific collection comprises 30 pieces and 15 accessories for women, and 25 pieces and 10 accessories for men. 

If, like me, you cannot contain your need to suss out which staple dress, skirt and top you will stretch your overdraft for, then fret not, the new range is unveiled on November 2 through a special film.